November 27th, 2013
Pomegranate had a unique challenge for us. How do you successfully pivot from a beloved Kosher supermarket to a brand with cross-cultural appeal? Our answer: play to your strengths and own your reputation. We worked together to give Pomegranate a wall-to-wall refresh, creating an identity around their respect for time-honored traditions, honest ingredients, and most of all the amazing food. Check out the full rebrand here.
November 14th, 2013
The folks at Fontegrafica are the master craftsmen of fine printing, producing pieces of such rare and astounding beauty that they make you completely reconsider what’s possible with paper. Consider the book they produced to commemorate the Grand Mosque of Abu Dhabi, which employs a combination of silkscreening with gold and silver inks, measures more than 3 feet wide when open, and shares the same Tuscan paper stock as Napoleon’s wedding invitation. According to Corrado Musmeci, Fontegrafica’s General Manager, it took six months to produce. Did we mention there are 3,000 of them?
When the “oohs” and “ahhs” finally subsided, we asked Corrado whether such exquisite, meticulously produced pieces were profitable. He thought for a moment. “That’s an American question.”
The Italian answer would look something like Milan. More “magic box” than book, the limited edition contains special effects like silkscreen transparent varnishes, laser cuts, hot stamps, almond scratch and sniff varnishes, letterpress inserts, and silver laminations. When the book was finally bound, Corrado invited the authors to hold the finished product in their hands for the first time. When they reached the end he noticed they were teary-eyed. “There’s something special about paper that gets people emotional like that.”
Check out more of Fontegrafica’s awe-inspiring work on their website.
November 8th, 2013
We’re thrilled to announce that SSG Food Market has won an Outstanding Achievement Award in the 2013 HOW International Design Awards. The annual issue will also include Mucca’s work for Agricola, The Jade Hotel, and Uptown Cleveland — keep an eye out for it early next year.
November 5th, 2013
We’re excited to launch the teaser site for one of our latest clients, a new residential condo development in Harlem. L+M Partners asked Mucca to deliver The Adeline’s brand strategy, identity program, and website, including the name. Here’s a first look at the exterior over at Curbed. Squint hard enough and you’ll get a sneak peek of our signage, too.
October 31st, 2013
Originally designed for Balthazar, Decoro is one of our alpha-stage typefaces that never really left the nest. But when Brad Simon asked to adopt it for his beautifully designed invitation to the Wieden+Kennedy holiday party, we knew it’d be in good hands. As Brad explains, “The party’s theme is Russian extravagance, so I needed a typeface that exuded opulence and Decoro was the perfect fit.” Always great to see our work in the wild.
October 21st, 2013
Are design studios really leaving Manhattan for Brooklyn? Is “scotch o’clock” actually a widespread ritual? Wonder no longer, because now a group of researchers and designers have created Image of the Studio, a gallery show and series of data visualizations cataloguing the cultures, methodologies, and outsized personalities at 75 graphic design studios. The show contains original work from an impressive sampling of New York’s top design talent — from superstudios like Pentagram and Wolff Olins to small shops like the two-man type foundry ETC. We’re proud to be in such good company.
As for the artwork itself, studios were asked to submit a 30×30-inch “self portrait” of their design practice. The brief was purposefully open to interpretation — “represent your studio’s philosophy and aesthetic” — so we decided to have some fun with it.
At Mucca, typography is in our DNA. Though we pride ourselves on the wide range of skills we bring to every project, designing typefaces will always hold a special place in our hearts. So when it came to answering the brief, we decided to restate our challenge: how can we infect the viewer with our overriding passion for typography? The final piece resembles a type nerd’s dream refrigerator, where magnetic letters can be moved around and adorned with a variety of serifs.
Curated by the creative agency Athletics and The Herb Lubalin Study Center for Design and Typography, you can catch Image of the Studio at the Cooper Gallery until October 26, 2013.
October 7th, 2013
Already attending this year’s AIGA Design Conference? Then you won’t want to miss Command X, an American Idol-inspired competition where 7 designers will complete a series of assignments in front of a packed auditorium. Mucca’s Matteo Bologna will emcee the occasion, joined by a judging panel of AIGA Medalists and other industry all-stars. Round 1 begins this Thursday, October 8 at 6:15pm. More details here.
September 17th, 2013
Mark your calendars: Image of the Studio will be on display at The Herb Lubalin Study Center at The Cooper Union beginning October 1. Featuring over 75 design studios, including yours truly, the exhibition will showcase original work as well as data visualizations that reveal the connections between each studio’s culture, philosophy, and process. We’re proud to be participating, and we hope to see you there.