Challenge

For GQ Italia’s tenth anniversary, the magazine wanted to celebrate with a series of ten collector’s edition covers, each created by one the world’s top design firms. GQ Editor-in-Chief, Michele Lupi, asked us to design one of the covers and to select the remaining nine designers for the series.

Action

We conceived a design dream team that included luminaries such as Milton Glaser, Neville Brody, and Louise Fili, imagining that only a few would participate. We were thrilled when everyone accepted the challenge, until we realized we’d be judged against our heroes, and the panic set in!

Results

Our solution was a dramatic typographic one, with a modern retro sensibility that may or may not have been influenced by the Italian disco playing in the studio. Suprisingly, our design was not the one involving nudity.