Challenge

Architectural design firm Grayling Ltd. specializes in unique upscale interiors for commercial and residential properties; their approach celebrates the beauty of natural materials and meticulous craftsmanship. We had long admired Grayling’s work while collaborating on several McNally restaurant projects, and we knew their exacting standards would keep us on our toes.

Action

In developing Grayling’s identity system, we created a G letterform comprised of three strong architectural shapes with slight imperfections, reflecting the hand-tooled nature of the firm’s work. The stationery is letterpressed on a textured recycled paper with rounded corners, giving it an warm and approachable quality, compatible with the personality of the Grayling team.

Results

We preserved the spirit of the creative team’s values in an identity both beautiful and adaptable. The simple and bold mark functions as both a stamp and seal, allowing the newly branded Grayling the flexibility to apply it in multiple ways, such as branding their custom furniture and fixtures.