Challenge

With roots in the development of high-tech household and industrial plastics, world-famous design company Kartell creates products that incorporate the latest technologies and design innovation. When Kartell decided to develop equally innovative brand communications for its New York store, and packaging for its new cleaning products, they called on Mucca.

Action

Worldwide release of Kartell’s own plastic cleaner brand necessitated the creation of an instantly recognized product label. Using the company’s iconic color palette and typography, Mucca created packaging that conveys their brand message in a bold new format.

Results

Working within the Kartell’s existing brand meant we had no choice, we had to use Helvetica. But the results were so striking, we might even be convinced use it again. Maybe...