Challenge

Headquartered in New York, Octavian Advisors is a global alternative investment firm. When the partners formed the company in 2006, they needed a brand identity that would position them as an innovative entrant in the field, while conveying a reassuring sense of authority and expertise.

Action

Inspired by the name’s reference to Roman antiquity, we created a mark that was a clear departure from the boilerplate investment bank look, but still communicated a sense of authoritative timelessness. The classic typography and clean application on letterhead and business cards reinforced the message. We applied this same positioning to the Octavian Advisors website, which features black and white images of the commerce capitals in which they maintain investments, and a unique navigation system immediately sets it apart from competitor’s sites.

Results

The company’s fresh and sophisticated brand will never be confused with those of it’s staid competitors, and we challenge you to find a more innovative website for a financial firm.