Challenge

After branding his Parc restaurant,Teplitzky’s and Washington Square, Philadelphia-based Stephen Starr asked us to develop a new look for his restaurant group’s advertising and marketing efforts. Our challenge was to promote the many diverse restaurant personalities as a group, and express the exuberant lifestyle that defines the Starr brand.

Action

Dining out is a pleasure, so rather than applying a rigid system to the client’s promotions and risking an overly corporate and predictable outcome, we allowed ourselves to approach each project as a new creative opportunity. In this way we have been able to express the excitement and individuality of the dynamic group of venues, tailoring each ad to its specific season, medium and demographic.

Results

From magazine and newspaper ads to postcards and gift cards, we’ve brought a unique sense of irreverent sophistication to Starr’s corporate marketing efforts.

Recognition