Challenge

When the Gracious Gourmet began their select line of chutneys, glazes, and spreads, they called Mucca Design to create a memorable brand identity that would stand out on the shelves of gourmet food retailers and reflect the company’s commitment to exciting flavors, fresh ingredients, and ease of use.

Action

We used clean minimal typography and a vibrant color palette to appeal to the client’s target market: sophisticated home cooks who appreciate quality gourmet products. The packaging’s modern feel gave it instant recognition on the shelf, but we also wanted to convey the homemade essence of the product. So we incorporated classic botanical illustrations, harkening back to simpler times that speak to the brand’s all-natural, artisanal quality.

Results

The rave reviews and repeat orders of the first product release led the company to expand its product line and become a nationally successful gourmet brand. The Gracious Gourmet’s line of 16 products is now carried in 350 stores across the US.

Recognition

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