Challenge

Genuine craftsmanship is at the heart of Waterworks, an industry leader in the world of home and bath décor. We channelled our inner connoisseur to create the sales catalog for their latest Kitchen & Bar collection, a product line that had yet to receive the same level of attention as their renowned bath products. Kitchen & Bar needed an identity that would not only help it stand out among its competitors, but also within the broader Waterworks brand.

Action

Kitchens naturally reflect the personalities of their owners, so we approached this project as an opportunity to brighten the Waterworks brand with details from everyday life. Playful personal touches, like a bowl of freshly rinsed vegetables left in a sink, reinforce the idea that these products were built to be used, not just admired. We also conceived a novel approach to the catalog’s interior pages. Instead of composing surface tiles in a static grid, we laid complementary tiles on top of each other to demonstrate the collection’s depth of customization.

Results

By showcasing the qualities of Kitchen & Bar that make it unique, the sales catalog has helped establish Waterworks as an essential resource in every corner of the home, not just the bathroom.