Challenge

Waterworks, an esteemed manufacturer of home and bath decór, has long been a favorite source for meticulously customized living spaces. When they decided to unveil Waterworks Studio, a streamlined selection of products for easier ordering and installation, they called on Mucca to develop the new brand’s premiere sales catalog and ad campaign.

Action

To attract a new audience and spark the interest of longtime customers, we positioned Waterworks Studio as a refreshingly low maintenance approach to high-end design. Our art direction was inspired by the products themselves, favoring a blend of minimalistic photography, straightforward copy, and details from everyday life. We extended the same clarity of vision across magazine ads, email blasts, and signage in Waterworks showrooms.

Results

Launching to rave reviews and rapid sales, the Studio collection has redefined Waterworks as a luxury brand with something for everyone. The catalog has played an instrumental role in the new brand’s success, doubling as an ordering tool and an in-store brochure.