Sephora

A custom type system beautifies a global cosmetics retailer

Sephora decided to revamp its brand system and realized that a proprietary typeface was essential to communicating with a distinctive voice. Mucca partnered with the retailer to create a highly functional typographic system that represents their brand aesthetic and values. 

We developed Sephora Sans, Sephora Serif and Sephora Script to ensure continuity with their visual identity, integrate seamlessly with the Sephora logotype, and to stand the test of time. These complementary fonts are versatile tools that now define Sephora’s brand across all touchpoints, from retail displays to online applications. 

The fonts were designed and produced in partnership with the talented type nerds of Schriftlabor.