Borromini

A Roman Afternoon in Rittenhouse Square

We created the full identity for this Philadelphia restaurant by Stephen Starr and Keith Mc Nally, a love letter to the classic Roman trattoria. It marks our third decade-long collaboration with the duo.

The identity draws inspiration from post-war Roman menu design, featuring easy-to-read, sun-warmed typography that is playful without appearing forced. Our intention was for the entire experience to evoke a relaxed afternoon in Rome—unhurried, generous, and perfect for lingering. Rather than trying to create a new interpretation of a trattoria, our goal was to design one that felt like it had always belonged in Rittenhouse Square