Emporio Sirenuse

Styling the legend

What began in 2013 as a small boutique inside Le Sirenuse — the storied hotel above the cliffs of Positano — has grown into an international lifestyle house in its own right. If Le Sirenuse is a place, Emporio Sirenuse is what it feels like to live there.

With the release of its first flagship store alongside Le Sirenuse Mare, Emporio Sirenuse was growing into something entirely of its own — its identity needed to catch up. The brief: distinct from Le Sirenuse, in the same visual family but never in its shadow.

Whatever came next had to read as the natural next step for a brand people already loved — not a break from it.

So we evolved it instead of reinventing it. The wordmark was elevated to represent the brand Emporio Sirenuse had grown into, while keeping the same heritage of what came before.