Le Sirenuse Mare

The siren’s second shore.

Join us in welcoming Le Sirenuse Mare as the newest addition to the Sersale family’s collection — a beach club a boat ride down the Amalfi Coast.

Le Sirenuse has been the Sersale family's hotel on the cliffs of Positano for three generations. The goal with Mare was cohesion without duplication — an identity that read unmistakably as Le Sirenuse, without simply repeating it. The work extended the hotel's own visual system into its growing family of destinations.

We built an identity that could stand entirely on its own, while still serving as an extension of Le Sirenuse. Mare was given its own icon — a ship, deliberately distinct from the hotel's siren mark to be read as family without ever being mistaken for one another.