Fairway Everyday Essentials

A supermarket’s basics become its bread and butter.

How does an independent regional market position its in-house label to compete with well-established national brands? We helped New York’s iconic market rethink their product display with design solutions that engage distracted shoppers. 

Fairway Essentials carries the items we use everyday, from butter to milk to beans.
The simplicity of the system, with bold type, a strong product focus, and a distinctive illustration style, gives it a no-nonsense approachability. 

With select products leading sales within their category, it proves that smart design can add measurable value to a company’s bottom line.