Chora Media

New perspectives in digital storytelling.

Podcasting’s success is creating opportunities for more inventive and immediate forms of storytelling across the world. Chora is a new media company that has entered Italy’s nascent podcasting landscape with a roster of the country’s most celebrated TV, literary and journalistic celebrities. Our strategic process uncovered the core of the brand’s promise—to reveal unexpected viewpoints through personal narratives—and informed a positioning that served as an essential platform for our design.

To support this promise, we created a brand identity that establishes it as a fresh and trustworthy voice in storytelling while attracting new talent and audiences.  

Chora Media reached the 1 million listener mark six months after launch, and it now has between 2 to 4 million monthly downloads. After two years of operation, it has become the country’s largest digital audio media group, offering a richer perspective of our world with stories that matter.