Le Sirenuse

The siren’s song beckons.

For three generations, Le Sirenuse has welcomed guests to the seaside cliffs of Positano with effortless luxury and genuine warmth. Once a private summer home, the Sersale’s family–run property has evolved into one of the Amalfi Coast’s most celebrated five-star hotels.

As the next generation prepares to step into a more active role, the Sersales partnered with Mucca to define a forward-looking brand strategy—positioning Le Sirenuse as a heritage icon in conversation with contemporary art and culture.

We refreshed the visual identity and created a unified brand system, preserving the charm of the beloved mermaid mark while elevating it with a contemporary typeface that echoes the graceful fins of the sirene.