Pain d’Avignon
Panettone Box 

Is it cake? 
Who cares, let’s eat!

While the origins of panettone remain a matter of debate, our devotion to the classic Italian treat is not. So when longtime client and artisanal baker Pain d’Avignon asked us to extend their identity to a new line of premium panettone, we said certo! 

The packaging carries forward the old-world charm that defines the brand system we created for the wholesaler, while introducing a refined, gift-worthy sensibility. Continuing our collaboration with Jeffrey Fisher, custom lettering and illustration maintain cohesion across the brand, and elevated materials convey a sense of indulgence worthy of any occasion.