SSG Food Market

Redefining the daily shopping in South Korea

Shinsegae, Korea’s premier luxury department store, asked Mucca to realize their vision of a sophisticated, forward-thinking food emporium. In a marketplace devoid of information-rich environments, our goal was to engage and educate customers through authentic culinary culture. 

Our award-winning identity included a custom typeface, extensive signage and packaging system. The flagship store in Seoul’s trendsetting Chungdam neighborhood has become a food lover’s destination, luring locals and international shoppers alike.