Well&

Bringing wellness to the workplace with high design and New Nordic cuisine.

Conceived by The Durst Organization as a luxurious amenity for its corporate tenants, Well& manifests the developer’s belief in sustainability and human-centric workplaces. Located in the former Condé Nast Building, it includes a meeting and event space powered by Convene, and a Frank Gehry-designed food hall run by Michelin-starred New Nordic chef Claus Meyer.

We based the name Well& on the idea that our workplaces should inspire well-being, and we developed a copy-writing style that narrates the engaging experiences that can follow that ampersand. The clean, modern typography we used throughout the identity was adapted in creative ways for the food hall signage, fabricated by our friends at Noble Signs, and the system is flexible enough to adapt to future programs in the client’s residential properties.